ADVERTISING WITH AMBA
Our advertising is well priced and reaches a concentrated audience. It is designed to provide value for money to our advertisers who, in turn, by marketing their product to our niche market, are helping fund programs and activities that benefit those who need it most.
You can show your clients and staff that you are focused on more than just the bottom line and that, by partnering with AMBA, you are marketing your business as well as supporting families with multiples in our community.
Audience
Target Audience
Advertising across AMBA offers you a highly targeted method of reaching Australian parents of multiples. Many families find that due to the logistics of shopping with twins or more, they look for convenient and time-effective ways of conducting their day-today activities. Promotion of products and services with AMBA reaches those who want an easy way to buy online.
Audience Profile
The Australian Multiple Birth Association offers both print and electronic media to reach your audience:
- Around 4,000 members receive our magazine
- Average of 280 visits per day on our website
- Over 550 Community Forum users and growing daily
- 12,000+ likers on AMBA’s Facebook page and
- A great presence on Twitter
Advertising placement
AMBA offers four options for your business to reach our members and the wider community by advertising to families with multiples (twins, triplets, quads and more).
AMBA Magazine
The Australian Multiple Birth Association’s AMBA Magazine is distributed directly to the homes of around 4,000 multiple birth families across Australia. The magazine is an informative communication tool for members covering a wide variety of issues of interest to our members. Recent covers have included: Princess Mary of Denmark, Kim Watkins, John and Zoe Waters, Chris Reason, Nicole Livingstone, Candice Alley, MasterChef twins Isabella and Sofia Bliss, our former patron Prof David Hay, our current patron Assoc Prof Mark Umstad.
All advertising must be paid in full prior to the ad placement. Advertising forums or websites, publications or services that are deemed to be in competition to the forum are prohibited. Online advertising is subject to one month’s notice of cancellation.
AMBA Website
AMBA’s public website www.amba.org.au contains vital information about who we are, what we do and how we help families with multiples. The public can access information related to joining AMBA, including finding their closest club. Our website also offers a publications section where families and the community can purchase resources, both fact and fiction, relating to multiples.
All advertising must be paid in full prior to the ad placement. Advertising forums or websites, publications or services that are deemed to be competing with the forum are prohibited. Online advertising is subject to one month’s notice of cancellation.
AMBA Forum
The AMBA Community Forum was established in August 2005 to address the changing nature of communication for the modern parent. The forum enables parents and carers of multiples to interact remotely in addition to the face-to-face support that clubs offer. It has in excess of 500 regular users.
Rate card
AMBA Magazine Rates
Back cover |
$1,255per issue |
$2,2602 issues |
$800each additional issue |
Inside back cover |
$1,110per issue |
$1,9902 issues |
$800each additional issue |
Full page |
$965per issue |
$1,7352 issues |
$750each additional issue |
½ page(vertical or horizontal) |
$760per issue |
$1,3702 issues |
$550each additional issue |
¼ page(vertical or horizontal) |
$415per issue |
$7502 issues |
$300each additional issue |
Insert(1 x A4) |
$720per issue |
$1,2952 issues |
$600each additional issue |
AMBA Website Rates
Home page grid280 x 315 Bottom right |
$65per month |
$1102 months |
$45each additional month |
AMBA Forum Rates
Premium banner650 x 65 Top of index page |
$50per month |
$802 months |
$20each additional month |
Value footerbottom of individual post pages |
$25per month |
$402 months |
$15each additional month |
Social Media
Through the AMBA Facebook page we offer shout-out posts with any advertising agreement. These have the potential to reach thousands of targeted viewers. With well over 12,000 page likes and growing daily, it is easy to see why a sponsored post on the AMBA Facebook page is a great opportunity for your business to ‘multiply your market’.