Multiple Birth Awareness Week

Multiple Birth Awareness Week (MBAW) is a national Australian campaign to raise awareness around and draw attention to the unique realities for multiple birth families and how active advocacy, positive education and engaged communities can contribute to enabling positive health outcomes for our families.

The changing theme for MBAW is launched at national convention, held annually, usually in October. 


"Better together"

In 2020, being better together is about the strength of connection, both for families and for AMBA in how it engages the community to serve families. For a family with multiples, managing tougher times means arming yourself with resources and knowledge, enabling you to not only cope better as the family unit, but to engage in the best way possible with those around you who share your journey in various ways; e.g. health professionals, educators and family.


"Share the journey"

In 2019, share the journey acknowledged the reality of many parents of multiples feeling isolated and overwhelmed due to their unique situation. By getting involved in club activities such as information sessions and playgroups, parents have the opportunity to share their stories, knowledge and skills as well as offering words of reassurance and encouragement that build confidence and a sense of belonging.


"Strength in numbers"

In 2018, strength in numbers was about giving families with twins, triplets or more, strength by providing information and support. We connected new families with a community of over 4,500 other multiple birth families.


“Born a multiple; also an individual”

In 2017, we focused on raising awareness around the individuality of multiples; that even though they share a special bond as multiples, they are still unique individuals.


"Leave no family behind"

In 2016, we created a stronger focus on the importance of all multiple birth families being connected with much needed support and community, regardless of location or experience.


"T.E.A.M. – Together Everyone Achieves More”

In 2015, we acknowledged the teams that are involved in helping to raise twins, triplets or more and showing how, by working together, we can help families to thrive, not just survive.


"You’re not alone"

In 2014, AMBA recognised that there is growing evidence that getting involved in a support group such as AMBA can have real benefits to the mental health and coping skills of parents.


"Getting social”

We launched our first theme in 2013, acknowledging that clubs are taking advantage of social media to connect their members with an active community network and support.