Purpose, mission and values

Our purpose is to provide support from 'those who know'. By focusing on improving health outcomes for multiple birth families and by providing local, practical support for families, we stay aligned to our mission and can work to deliver the impact we strive for.

Our mission

  • Our mission is to enable positive health outcomes, awareness and equality for multiple birth families through advocacy, education and community.
Our Vision
  • To be the leading resource for multiple birth families in Australia for social support, literature and educational information.

Our values

Our values represent how we behave and relate to one another. They are our mindset and vibe. These values drive our conduct and guide how we treat each other.

AMBA Values

  • RESPECT unity
  • We value team over individual; how we get things done is as important as what we achieve. We share our diverse strengths, talents and resources to achieve goals together. Our success is driven by building relationships, breaking down barriers and connecting across clubs, states and communities.
  • IMAGINE possibilities
  • We have the courage and curiosity to challenge, innovate and take on new opportunities. Adopting a growth mindset and positively working through change means success for our volunteers, our organisation and our families.
  • HONOUR integrity
  • We act with integrity and take ownership for the quality of our individual work, but also take pride in what we deliver as a team. Our focus is on a successful outcome for all. When things don’t go as planned we proactively use it as an opportunity to learn and shift direction.
  • INSPIRE action
  • We value passion, commitment and enthusiasm for our cause. We believe that seeking and giving feedback are essential for us to learn; we want to inspire each other to achieve great things. Transparency and being candid will enable us to grow as individuals and become a stronger organisation.
  • SERVE families
  • We prioritise support for multiple birth families over any other activity. We work to provide a peer network for families of multiples to find relevant information and support. We are dedicated to building awareness of the unique needs of multiple birth families and advocating for their rights.