Nicole demonstrated the value of ‘Inspire Action’ through her willingness to take on the role of President at a time of major crisis, when both the club president and vice president had quit the club unexpectedly. The club had only 5 committee members and less than $1,000 in the bank, and was losing approx 60% of our members every renewal period. Fast forward to 3 years after Nicole stepped up and we have a committee of over a dozen, more than $16k in our account (that we had plans to spend pre-covid!) and a renewal rate of 80%. Nicole creates an environment of respect and unity where everyone feels free to contribute, she inspires action from all the committee to innovate with fundraising and member engagement ideas.

Nicole leads by example by always being open about her mental health and how her family is going, which inspires others to do the same and offer support to each other. Nicole has personally mentored several families who’ve struggled with prematurity and PND and helped them remain in the AMBA family. The club even has a committee member who moved more than 2 hours away from the club who still volunteers for them because of the atmosphere at the club that Nicole creates. 

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The FPMBA Committee has demonstrated the AMBA value of ‘Serve Families’ with their strong focus on establishing a ‘local village’. They have demonstrated a substantial increase in member engagement, satisfaction and retention over the past year. FPMBA have developed strong community connections with local hospitals, businesses and council. Their efforts with grants and fundraising has allowed them to deliver a range of education sessions, social events, meals and crisis support to local families.